“The Night of the Ad” (La Nuit de la Pub)


A conference with Anne Saint Dreux from la “Maison de la Pub” followed by two screenings. On Thursday March 3, 2011 at 7:30 PM, writer-filmmaker Anne Saint Dreux will take us to a wonderful journey in time and space on the wings of the Ad. Both screenings in French with English subtitles and the conference will be conducted in English.

From the first film produced by the Lumière Brothers to the most sophisticated special effects, from French advertisements to the most distant creations, the “Nuit de la Pub” (“The Night of the Ad”) offers a journey in time and space.

Speaker Anne Saint Dreux will lead a lecture on Is there a strategy of Emotion in Advertising? Creative Advertising is all about emotions but emotions do not have a common denominator. There are, however, constants which advertising knows very well how to handle… in order to manipulate us? Let’s see what makes you tick!

 The lecture will be followed by two montage screenings entitled:

    * French women in advertising-It’s all about seduction. Advertising celebrates the image of the woman by granting her the role of eternal seductress.

    * Around the world with 80 ads

Anne Saint Dreux will introduce and comment on the screenings.
Savor this  unique chance to discover -or rediscover- the evolution of the advertising film from its beginning, and to better understand how its message is shaping contemporary societies.

Anne Saint Dreux is currently the Director-Founder of the “Maison de la Pub” in Paris and the official French representative of the “Art Directors Club” of New York. “La Maison de la Pub” highlights the economical and sociological value of the advertising message beyond its unique commercial context. The House of Advertising or La Maison de la Pub is a global, international archive of advertising media. With a collection of 400,000 advertising films, from the first commercial by the Lumière brothers (1897) to current advertising campaigns, it offers incomparable research material on French and international advertising. Its multimedia archives are designed for professionals, students and the public at large and provide materials for television programs, festivals and large exhibitions in France and abroad.

This event is presented by Le Lycée Français de Los Angeles in cooperation with the Alliance Française of Los Angeles, the General Delegation of the Alliance Française and La Maison de la Pub.

Theatre Raymond Kabbaz is a non-profit institution dedicated to the promotion of art and culture in the West Los Angeles area. Theatre Raymond Kabbaz is the only theater in Los Angeles to dedicate a significant part of its programming to French language and culture.
Theatre Raymond Kabbaz, 10361 West Pico Boulevard between Beverly Glen and Kenwood

Tickets: $17 adults, $12 students, available online at www.theatreraymondkabbaz.com or by calling (310) 286-0553.


About Author

Robin Menken

Robin Menken Robin Menken lives in Los Angeles. She was the Artistic Director of the Second City Workshops, taught at UC Berkeley, USC, Barcelona\'s Ateneu and the Esalin Institute. She was Roberto Rossellini\'s assistant, and worked with Yevgeny Vevteshenku, Glauber Rocha and Eugene Ionesco. She sold numerous screenplays and wrote the OBIE winning The FTA SHow (touring with Jane Fonda, Donald Sutherland and Ben Vereen.) She was a programming consultant and Special Events co-ordinator for numerous film festivals, including the SF, Rio, Havana and N.Y Film Festivals. Her first news outlet was the historic East Village Other.

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